The company plans to use the funds to drive the adoption of spatial computing and 3D content production on the web, as well as deepen R&D into AI to enhance the efficiency of 3D models further. It will extend the company’s growth by bringing immersive storytelling to more global brands.
Threedium’s proprietary 3D and AR engine, Unlimited3D, allows brands to display their goods as hyper-realistic 3D assets. Customers can interact with the product, zoom in or out, see it from any angle, try it on, and change the colour, size, or material before committing to purchase.
The technology can be adopted to create 3D content for various applications, including fashion, gaming, automotive, and consumer packaged goods (CPG).
“The world of static 2D e-commerce is becoming archaic. User behaviour is evolving and brands striving for distinction recognise the need to meet consumer demands for enriched, customisable experiences on the spatial web,” says Mike Charalambous, co-founder and CEO of Threedium.
This new round of investment reinforces the trust investors place in our mission to revolutionise digital landscapes, equipping businesses with engaging and immersive capabilities,” Charalambous adds.
Seamless omnichannel 3D solution
Charalambous and Dusan Odobasic founded Threedium in 2017.
Threedium provides the highest quality foundational technology for 3D/AR experiences, as well as the freedom and creativity to craft, customise, and scale thousands of bespoke 3D assets and turnkey 3D solutions seamlessly across web, mobile, and digital media channels.
Its scalability and cross-channel capabilities eliminate the need to reformat 3D models for different online customer-facing channels. The technology saves CMOs and brand managers money on content production, in-store activations, and gaming initiatives.
Threedium is also the only 3D company to have developed a proprietary file format called .TUF, which protects IPs from AI and web theft unlike other open-source platforms.
“We’re setting the benchmark for 3D on the web, with an omnichannel solution that allows brands to seamlessly disperse assets across all channels, files and agencies, integrating with various workflows and spotlighting 3D technology as a pivotal tool to stand out in modern e-commerce,” says Odobasic, chairman and chief of technology at Threedium.
“The lines between online and in-store shopping are blurring and AR is becoming the norm in every omni-channel product-buying experience. Those that don’t take notice will get left behind,” he adds.
Strategic partnerships to pioneer 3D/AR experience
Threedium’s recent funding round reflects the growing interest in 3D and AR technology, signalling the industry’s shift towards an immersive web.
“With this alliance, we gain access to an invaluable team with the expertise to unleash the full potential of 3D and AR technology, which combined with the incredible creative and production capabilities already offered by McCann Worldgroup and our production agency Craft, provides a unique and powerful value proposition for our clients,” said Kate MacNevin, COO of McCann Worldgroup, IPG’s creative agency network.
Threedium claims it is transforming the face of online commerce, ensuring brands remain at the forefront of industry innovation. Brands such as Louis Vuitton, Fendi, Bulgari, LOEWE, Girard Perregaux, Tommy Hilfiger, Diageo, and NuOrder Lightspeed are already making use of Threedium’s enhanced digital immersive experiences on the 3D web.
Dipak Pandya, head of product and technology at Lightspeed POS, says, “Threedium’s immersive 3D tech allows forward-thinking brands to achieve cost savings, demonstrate their commitment to sustainability, and help buyers better visualise the products they are buying by replacing sample images with detailed interactive 3D on the web.”
Threedium is currently forging strategic alliances with global tech giants AWS, Salesforce, NVIDIA, and Teads, who will use Threedium’s APIs and infrastructure services to offer their customers high-fidelity 3D and real-time customisation AR experiences.