Crowdfunding opens doors for entrepreneurs offering them new opportunities. Where traditional funding institutions such as banks do not see the potential of a certain project, the crowd can. This way the necessary amount of funding can be raised after all.
However, setting up a crowdfunding campaign takes time and effort. Entrepreneurs need to appeal and convince potential investors both online and offline to fund their company or project. “After their campaign is ‘live’, entrepreneurs can’t just sit back and wait for the money to come in”, says Chris Thomas, founder of international crowdfunding platform Eureeca. In this article, he shares 7 tips for entrepreneurs to get the most out of their crowdfunding campaigns by using social media.