The online home delivery market in the Netherlands is becoming a serious battlefield now. Two major online supermarket startups in the country including Picnic and Albert Heijn(AH), are into a cut-throat competition with each other these days.
Earlier, Picnic opened a distribution center with 300 employees in Diemen. The four-year-old startup claimed to have accrued more than 35,000 customers in Amsterdam alone. Also, the company recently announced that it will be delivering throughout the major areas of Amsterdam from mid-February onwards.