Whether it’s Google, Apple, Tesla or Uber, all the tech titans are continually struggling to win over the crown for “who will be first to deploy self-driving cars” on mass production. While the rivalry is getting fiercer among the top players, Amber, a Dutch underdog is quietly working consistently on the concept to overtake them all in one sweep.
So who is behind Amber?
Founded in 2016, by Steven Nelemans, Hans de Penning, Joep Sloot en Merien ten Houten, Amber is a flexible car sharing platform ensuring you on-demand mobility. The Eindhoven-based self-driving car startup is an intelligence platform that offers you a customisable, and a modular electric car designed to be shared.