TICA Trends & Trade, a lifestyle purchasing platform, and online wholesale marketplace Orderchamp, announced on Tuesday that they have entered into a strategic partnership to offer the first fully omnichannel wholesale experience for retailers in Europe.
The wholesale experts plan to focus on Benelux and Germany with this partnership.
The strategic partnership brings a more extensive selection, ease of buying, and inspiration for independent retailers and lifestyle professionals.
Consequently, retailers can view and purchase products offline at TICA locations as well as reorder these products online via Orderchamp. It gives TICA members direct access to an increased assortment of thousands of brands.
Orderchamp is a digital wholesale marketplace with a range of over 6,000 brands. TICA has more than 54,000m2 of inspiring shop-in-shops, divided over three cash & carry stores in Aalsmeer and Venlo.
Orderchamp: What you need to know
Founded by Joost Brugmans, Max Verduyn, Menno Wolvers, Ruud Stelder, and Dennis Cuijpers in 2019, Orderchamp is an online B2B wholesale marketplace that connects brands and retailers across Europe.
The Amsterdam-based scale-up offers an assortment of over 600,000 products from more than 6,000 different European brands. In addition to the Netherlands, the platform is active in Belgium, Germany, Austria, and France, and serves various European customers.
Since its inception, Orderchamp has raised over €20M in growth capital.
“We will be the first omnichannel wholesale platform that brings together a huge product offering of thousands of brands, both online and offline, in an inspiring way. Orderchamp will complement TICA seamlessly, and vice versa, which will benefit the customers of both parties; both the selling brands and the buying retailers,” says Joost Brugmans, co-founder and CEO of Orderchamp.
TICA: What you need to know
TICA is a lifestyle purchasing platform connecting supply and demand. It has a huge range tailored to interior professionals and retailers in the home, gift, garden, fashion, and lifestyle industries.
Rogier Uivel, deputy director of TICA, says, “For over fifteen years, TICA has been offering small and medium-sized entrepreneurs the opportunity to buy a unique range that allows them to stand out from the crowd. Online wholesale platform Orderchamp shares this mission. We see it as a logical decision to join forces and offer entrepreneurs a richer experience.”
Martijn Cliteur, CEO at TICA, says, “We’re ready to roll out even more physical locations and to make the connection between online and offline even better with the help of Orderchamp’s technology.”