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Amsterdam-based We Are Eves, a platform for independent user-generated beauty product reviews, announced on Wednesday that it has raised €2.5M in an investment round led by new investor Airbridge Equity Partners.
The announcement comes over a year after Joanna Invests invested in the company in May 2022. To date, the company has raised a total of €6.5M.
We Are Eves: Less filters, more honesty
Founded in 2019 by Esther Leloux, We Are Eves claims to be the first beauty platform that allows real people to review beauty products that work or don’t work for them.
Through its platform, the company aims to help women around the world find the right beauty products based on honest reviews.