California-based AppLovin, the mobile ad platform and games publisher, has entered into a definitive agreement to acquire Berlin-based Adjust, a mobile app measurement and marketing company. Terms of the deal were not disclosed; however, Bloomberg reported that the deal was valued at around $1B (approx €830.7M).
Christian Henschel, Adjust co-founder and CEO comments, “Our focus has always been to help our customers succeed by offering the best solutions in the market. The traction we are seeing around the world is a testament to our team and our technology. Joining forces with AppLovin will further power our clients’ growth and shape the future of the app economy.”