Austria’s Storyblok secures €73.6M to build its first end-to-end content platform powered by AI and automation

Linz, Austria-based Storyblok, the modern content management system (CMS) for all teams, announced on Tuesday that it has secured $80M (approximately €73.6M) in a Series C funding round, bringing the total amount raised to $138M (approximately €127M).

Brighton Park Capital led the round, with participation from existing investors HV Capital, Mubadala Capital, 3VC, and firstminute Capital. 

The company will use the funds to accelerate its growth in the US and Europe further, enabling the company to build the first end-to-end content platform, powered by AI and automation.

In addition to the funding, the Austrian company also announced the public beta of the Ideation Room.

This provides teams with a centraliwed and collaborative space in Storyblok to develop new ideas together at the beginning of the creation process, utilising AI to enhance content and give it life.

Dominik Angerer, CEO and Co-Founder of Storyblok, says, “Consumers expect great and consistent content experiences wherever they are. But businesses are having a hard time keeping up. Our research found that 48% of businesses are embarrassed by their website.”

“Storyblok already helps thousands of teams to develop and deliver the modern content experiences people love, while also providing best-in-class ROI. With this new funding, we will invest in building AI and automation tools to help teams get value from their content even faster throughout the entire content lifecycle,” Angerer.

The announcement comes around a year after announcing a surge in its presence in the US. 

Storyblok: Empowering developers and marketers

Founded in 2015 by Dominik Angerer and Alexander Feiglstorfer, Storyblok is a content management system (CMS) that empowers developers and marketers to create better content experiences across any digital channel.

The Austrian company helps you get value from your content faster by removing barriers between developer and marketing teams and offering an intuitive, scalable, and intelligent platform to deliver digital experiences from idea to success.

Around 200,000+ developers and marketers from leading brands such as Adidas, T-Mobile, Renault, and Oatly use Storyblok to consolidate content and create better digital experiences across all channels. Storyblok’s fully-remote team includes 240 people across 45 countries.

The investor

Based out of Greenwich, Brighton Park Capital is an investment firm focused on entrepreneur-led, growth-stage software, healthcare, and tech-enabled services companies. The firm invests in companies that provide highly innovative solutions in partnership with great management teams.

“With a highly differentiated, easy-to-use platform, Storyblok is a leader in the CMS space, helping both marketers and developers to create content experiences across multiple channels quickly and efficiently,” says Kevin Magan, Partner at Brighton Park Capital.

“We are proud to be Storyblok’s first US investor as the company continues its rapid expansion in the region. Dominik and the Storyblok team have created tremendous momentum in a short period of time, and we’re excited to support their continued growth,” adds Magan.