Bloom & Wild, a London-based online flower gifting company, is reportedly all set to raise $100M (approx €82M) in funding from various investors including Index Ventures and General Catalyst. According to the report, the UK company will be valued somewhere around $500M (approx €408M) post the funding round.
Index Ventures is a venture capital firm based in London, San Francisco, and Geneva, helping ambitious entrepreneurs turn bold ideas into global businesses. So far, the company has invested in Adyen, Deliveroo, Dropbox, Farfetch, King, Slack, and Supercell.
On the other hand, General Catalyst, a Cambridge-headquartered VC firm makes early-stage and growth equity investments. The company has backed Airbnb, BigCommerce, ClassPass, Datalogix, Datto, and others.
Redefining flower delivery service
Founded by Aron Gelbard, and Ben Stanway in 2013, Bloom & Wild is on a mission to redefine flower delivery service and is on its way to becoming the UK’s leading alternative to traditional online flower companies.
So far, the company has raised a total of £21.3M (approx €23.6M) in funding over five rounds. Their latest funding was raised on Sep 30, 2018, in a Series C round from Piper Private Equity.
Sales growth during pandemic
Bloom & Wild says that it has witnessed a huge demand during a pandemic, especially during the recent Christmas period. The company’s app, available on both Android and iOS, is powered by slick technology and its bouquets are imagined by the world’s best floral designers, claims the company.
In their blog post, it mentions, “We source our flowers directly for quality and rigorously test them for longevity. We then hand-pack and deliver in our bespoke letterbox packaging, which means your recipient doesn’t have to be home.”
Fifth fastest-growing business
At present, the flower delivery company operates in the UK, Germany, France, and Ireland. Notably, Bloom & Wild has been recognised by Deloitte as the second fastest-growing company in the UK and the fifth fastest-growing business in Europe.
The company is also a member of Tech Nation’s Future Fifty, Bloomberg Business Innovators, and City AM’s The Leap.