Recently, Cafedeco, an Amsterdam based online interior platform raised €300k from three private investors – Herman Veenendaal, Mike Zwolle, and another investor who wishes to remain anonymous. Each one of them invested €100k in the company in exchange for a 10% stake.
The company will be using this capital in online marketing, development of technology and the expansion of the workforce. At present, the company is planning to hire two to three full-time marketers apart from three founders, and two part-time workers. The website is currently running in beta version and De Jongh still only has “a few dozen” users.
What is Cafedeco?
Cafedeco works similarly to online music-identifying app Shazam. Imagine, you are at the restaurant, come across a piece of beautiful furniture and you decided to buy it. In this case, Cafedeco lets you upload the picture of that furniture in the platform. A team of interior specialists & enthusiast then look for the furniture and provide you with (sales) information and contact with the creators.
It also has ‘Stylematcher’, where you can determine your style and search for spaces in a few steps. Moreover, users can also surf through all the interior photos through the Lookbook as well.
Talking about the revenue, the Cafedeco charges some a commission for every product sold through the platform through a referral. Having said that, the amount will differ per provider. In the future, the startup aims to launch a service where users can directly book interior designers.
Co-founder Anne de Jongh said:
With my previous company, I was bootstrapped, without investors and shareholders. Now we want to scale very quickly, both in the Netherlands and abroad. If you want to do that, you need a good start. You have to sit comfortably in your jacket. Working together is very important for that. We wanted ‘smart money’ because you are going to fly with people like that (investors with market knowledge, etc.
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