Amber, a new Dutch carsharing platform, has landed €500.000 in its first funding round. The company uses an intelligent app and modified BMW i3’s to drastically reduce the number of cars needed to service a given number of people. With the Amber app, users are guaranteed on-demand access to electric mobility. Amber has also secured its first lead investor for the upcoming series A round.
Becoming a global leader
Thanks to this investment, Amber’s ambitions to grow internationally and become a global leader in mobility just got more realistic. The company launched in 2016 in Eindhoven and now partners with ABN AMRO and Achmea. And now, the energy-neutral alternative to lease cars will be able to expand to the other major cities of the Netherlands. These include Rotterdam, Amsterdam, and Utrecht. Amber’s convenient service is currently only available for companies. It is also affordable and environmentally friendly, allowing companies to reduce their amounts of lease cars owned while also eliminating greenhouse gas emissions. Eventually, Amber aims to branch out to providing self-driving cars to a wider audience.