With the ever-growing digital fitness market its quite evident that wearable health-tracking devices, like smartwatches and fitness bands, are becoming more than just a fad. Especially millennials have adopted the digital fitness trend, using sports and health apps more than other age groups.
As per a report “Growth Opportunities in the Global Digital Fitness Market” by Research and Markets, connected devices are giving fitness buffs access to health data regularly, fueling a market that’s projected to be worth $27.4 billion by 2022.