Commercetools, a Munich-based cloud-native headless commerce platform, announced that it has acquired Frontastic, developer of Composable Frontend Platform that unites business and development teams to build e-commerce sites on headless fast.
The acquisition comes two months after securing funds in a Series C round as the company focuses on broadening the reach of its commerce technology to support global enterprises and reinvent e-commerce.
“We’ve been partnering with the Frontastic team since the very beginning and see a huge market opportunity for their Composable Frontend Platform around the world,” says Dirk Hoerig, CEO and co-founder of commercetools.
“With this powerful combination, we’re bringing the MACH (Microservices, API, Cloud, and Headless) movement to the mid-market as well as to digital business teams so that more companies can benefit from modern commerce experiences,” he added.
Frontastic: What you need to know
Founded in 2017, Frontastic provides modern front-end technologies for commerce sites.
The company’s “Composable Frontend Platform” enables merchants and brands to build websites easily and fast on top of headless by removing complexity for developers. It is used by international brands such as Universal Music, Flaconi, and APG & Co.
“We’re excited to become part of the impressive commercetools growth story,” says Thomas Gottheil, CEO and co-founder of Frontastic.
He adds, “We created Frontastic to help enterprises build the best shopping experiences – regardless of which commerce platform they use. By joining forces with commercetools, we can support even more brands on a global scale.”
commercetools: What you need to know
Founded by Denis Werner, and Dirk Hoerig, commercetools is an enterprise commerce platform with a cloud-native and API-first architecture. It utilises microservices to give businesses the flexibility and speed they need to deliver smooth digital commerce experiences.
The German company’s recently acquired customers include Alcon, BASF, Debenhams, Direct Wines, Inc., Express, Inc., The LEGO Group, L.L. Bean, Screwfix (a Kingfisher Group company), Volkswagen Group, and Zenni Optical.
Currently, the company has offices across the US, Europe, and the Asia Pacific, and employs over 300 people.
Partnership with Vaimo
commercetools also announced a partnership with Vaimo, a Swedish company focused on providing e-commerce solutions for the Magneto platform. It offers e-commerce strategy development, design, optimisation, and managed services. Vaimo inked the partnership to fulfill the requirements of merchants who have chosen a headless commerce architecture.
David Holender, Vaimo’s CEO, says, “This partnership will allow us to meet the demands of today’s e-commerce — where we support brands and merchants to grow their digital presence and push the boundaries in experience-driven commerce.”