For startups and scaleups, change is the only constant. It’s a fast-paced world in which markets are disrupted and companies scale up or fade away. How do you apply that mindset to an industry that’s been around for – literally – centuries? The world of classical music and theatre has been thoroughly disrupted last year by the pandemic. How did that prompt innovation?
Innovation in culture
Last year has been rough for the world of arts and culture. An industry primed to bring people together suddenly found itself in a world where people literally couldn’t get together. It prompted a need for change well beyond the cultural world. It’s why companies like Accenture take responsibility. With the innovation competition Blue Tulip Awards the company is currently looking for the most groundbreaking and sustainable innovations and their impact reaches beyond that, well into the world of arts and culture.