Silicon Canals
TRENDING
  • Mobility
  • AI
  • FinTech
  • Software & SaaS
No Result
View All Result
  • Home
  • News
    • COVID-19
    • Startups
    • Scaleups
    • FinTech
    • AI and chatbots
    • Travel & Mobility
    • Software & SaaS
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
  • Features
    • Promoted content
    • How-to
    • Knowledge & Insights
    • Guest Contributions
    • Scaling-up in Europe
  • Amsterdampartner
  • Events
  • Newsletter
  • Jobs
  • About
    • Partner with Silicon Canals
    • Team
    • Contact
  • Home
  • News
    • COVID-19
    • Startups
    • Scaleups
    • FinTech
    • AI and chatbots
    • Travel & Mobility
    • Software & SaaS
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
  • Features
    • Promoted content
    • How-to
    • Knowledge & Insights
    • Guest Contributions
    • Scaling-up in Europe
  • Amsterdampartner
  • Events
  • Newsletter
  • Jobs
  • About
    • Partner with Silicon Canals
    • Team
    • Contact
No Result
View All Result
Silicon Canals
No Result
View All Result

This Dutch ‘femtech’ startup battling urine loss raised $3M to put sensors in your panties

Remco Janssen by Remco Janssen
September 20, 2017
in Startups, Internet of things
0
This Dutch ‘femtech’ startup battling urine loss raised $3M to put sensors in your panties
7
SHARES
LinkedInTwitterWhatsAppFacebook

It’s hard not to make this sound whimsical, but a Dutch “femtech” startup just raised  $3 million (€2,5M) to put sensors in women’s panties. At first, we’re wondering, has the world gone completely mental? But the company behind is actually trying to solve a serious issue for women: urine loss through bladder control.

“Femtech”

With the recent investment of $3 million, LifeSense Group wants to make a splash in the market of women’s health technology. Or, “femtech”, as the startup dubs it. This latest sum, received from an established Danish entrepreneur, brings the company’s investment to a total of  $5 million since the startup’s inception in 2012.

 - Partner content -
Cost of software - The Software house
The cost of building software
Marek Gajda, CTO of The Software House, shares his insights on building high-quality...Show More
Marek Gajda, CTO of The Software House, shares his insights on building high-quality software. Show Less
Read more

Several offers

“Over the past few months, we have had several investment offers but this investor provides the perfect match for our company,” Dr. Valer Pop, founder, and CEO of LifeSense Group, stated. “He will support to scale and professionalize LifeSense Group, a key element in the company’s growth phase.”

Carin

LifeSense Group produces what they call a “women’s pelvic healthcare product”: Carin . It’s a fancy way to describe panties with sensors in it. With Carin, they aim to empower women to combat bladder control issues, a common condition after childbirth, during menopause and with old age. “Together with an exercise app, this smart underwear can track and monitor the reduction of urine loss resulting from the practice of pelvic floor exercises. Setting Carin apart from other products in this category is its painless, non-invasive method to educate and motivate women to exercise the pelvic floor muscles.”

Pelvic floor exercise

“Every woman knows that pelvic floor exercise is the best treatment for this problem. However, the biggest challenge we see is that women find it difficult to make a habit out of it. After the user tests we have done in the past year, we found out that most of the women see major improvements after only 2 to 3 weeks training with Carin. This is the best reward for the hard work and time spent on developing this product,” says Julia Veldhuijzen van Zanten, co-founder of LifeSense Group.

Battery life

Recently, Carin’s hardware has received a make-over: it now lasts for two years with a single, tiny primary battery. LifeSense Group is about to launch a new version of Carin in November at Medica, the world’s largest healthcare trade fair. There is still more news to come, according to Pop. “We are closing large global partnerships to have an impact on women’s lives to make a solution available for the millions of women who have kept this a secret for many years.”

Privacy and security issues

We feel this is a great product for an embarrassing problem, urine loss, but with putting technology in underwear comes serious concerns, too. Let’s put it this way: the startup places technology near your private parts. How innocent that may sound, we do have questions whether this is safe enough in terms of privacy. We asked a CTO in an IoT-company, and his answer was crystal-clear: “If it solely relies on Bluetooth, then the tracker can be easily hacked.” Not something any woman should want near her nether regions, right?

UPDATED TO ADD COMMENT FROM Lifesense

Pop, Lifesense’s CEO, assures us the company respects all the Bluetooth security protocols regarding encryption. “Most important, there is no personal data sent through the Bluetooth communication. So even if the people will hack, [it] will not conflict with the woman’s privacy, which is so important, not only for Carin but also for any other wearables.”

Quote edited for clarity and grammar.

 

close

Want to stay on top of the latest rounds, coolest tech and hottest startups?

Subscribe to our free, daily news blast and stay up-to-date!

Check your inbox or spam folder to confirm your subscription.

 - Partner content -
Hiring during COVID Intrinsic Search
Hiring SaaS sales executives
Check out the do's and don'ts while hiring SaaS sales executives
Check out the do's and don'ts while hiring SaaS sales executives Show Less
Read more
Tags: carinJulia Veldhuijzen van Zantenlifesense groupvaler pop
ShareTweet2SendShare3

Partner content | Work with us

Future of coding: CTOs discuss low-code versus custom code software development for their business

Why now is the perfect time to start hiring for 2021

SaaS sales in 2021: 9 predictions from an industry expert

Diversity in hiring for SaaS: the often overlooked topic of ageism

Boost your scale-up’s growth by outsourcing to these top Eastern European software development companies

Subscribe to our daily newsletter

Check your inbox or spam folder to confirm your subscription.

Breaking news from Amsterdam | Partner

Here’s why Just Eat Takeaway wants to remain listed in Amsterdam

CES 2021: Meet the 12 Amsterdam-based startups in the Dutch delegation

11 AI leaders from Amsterdam to watch in 2021

Amsterdam-based Media Distillery uses AI to understand what’s inside video; secures €3M

Advertisement

Trending

Adobe flash
News

Adobe pulls the plug on Flash, but here’s how you can still play some iconic Adobe Flash games

January 4, 2021
Amsterdam
Amsterdam

CES 2021: Meet the 12 Amsterdam-based startups in the Dutch delegation

January 13, 2021
3D Hubs
Amsterdam

Amsterdam-based 3D Hubs acquired by Protolabs for €272.1M; here’s what you need to know

January 19, 2021
  • About Silicon Canals
  • Partner with Silicon Canals
  • Contact us
  • Newsletter
  • Disclaimer
  • Privacy policy
  • Terms & Conditions Silicon Canals

Silicon Canals 2014-2020 | Website: Bright Idiots

No Result
View All Result
  • Home
  • News
    • COVID-19
    • Startups
    • Scaleups
    • FinTech
    • AI and chatbots
    • Travel & Mobility
    • Software & SaaS
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
  • Features
    • Promoted content
    • How-to
    • Knowledge & Insights
    • Guest Contributions
    • Scaling-up in Europe
  • Amsterdam
  • Events
  • Newsletter
  • Jobs
  • About
    • Partner with Silicon Canals
    • Team
    • Contact

Silicon Canals 2014-2020 | Website: Bright Idiots

X

This website uses cookies to ensure the best possible experience. We may share this information with our advertising and analytics partners. By clicking 'Accept', you agree to our use of cookies and similar technologies. More info