It’s hard not to make this sound whimsical, but a Dutch “femtech” startup just raised $3 million (€2,5M) to put sensors in women’s panties. At first, we’re wondering, has the world gone completely mental? But the company behind is actually trying to solve a serious issue for women: urine loss through bladder control.
With the recent investment of $3 million, LifeSense Group wants to make a splash in the market of women’s health technology. Or, “femtech”, as the startup dubs it. This latest sum, received from an established Danish entrepreneur, brings the company’s investment to a total of $5 million since the startup’s inception in 2012.