Supermarkets and grocery stores generate a lot of plastic waste and packaging. Until recently, these were overlooked environmental issues. Now, grocery stores are moving towards a zero plastic waste system. One such startup is Rotterdam-based online supermarket Pieter Pot.
Secures €2.7M funding
In a recent development, Pieter Pot has raised €2.7M to make circular packaging for groceries the norm. Three impact-oriented venture capital funds – SHIFT Invest (also the party behind
Vandebron), Future Food Fund and InnovationQuarter have invested in Pieter Pot. The company will use the investment to meet the enormous consumer demand for sustainable alternatives to single-use packaging.