Getting a free beer is always a good idea? Also, if the bar next door offers 10 shots at the price of 5 is even more awesome! Well, this was the business model on which the Dutch startup BarDoggy was founded 5 years ago. The one-of-its-kind app, also known as ‘Groupon of bars,’ offers an extensive loyalty program for pubs and clubs.
Affiliated hospitality companies can attract users with the app with personalized offers, or reward loyal visitors without having to set up their own app or platform. In return, the users of BarDoggy benefit by getting free drinks.
BarDoggy pulls plug
However, recently the founder Tim de Kraker, took the online social platform, LinkedIn to announce that the company is finally quitting the business as “they were not able to develop a marginal revenue model.”
Kraker noted in the blog, “BarDoggy BV stops the activities because it has proved too difficult and too expensive to scale up the concept (internationally). Due to the lack of market demand, it was not possible to attach a good business model to the concept.”