Curacao-based Fintech and cybersecurity startup Stampwallet and Arhem-based multitouch smart tag startup TicTag have joined hands with the aim to digitise the old-fashioned stamp card. In this latest collaboration, Stampwallet will be providing retailers with a platform for them to create their own stamp card. On the other hand, TicTag will provide a physical stamp that allows the digital stamp to be given to customers.
Stampwallet: A digital wallet
Talking about Stampwallet, it is a form of a digital wallet. Stampwallet is a mobile app, which is mainly used as marketing tool for businesses. The app also has a pro version which connects Stampwallet to every point of sale system in the market or even the vending machines.
TicTag: Connect business with smartphones
On the other hand, founded in 2015 by Pieter Heersink, TicTag provides a multi-touch smart tag stamp that connects offline world and smartphones or any device that involves fingerprint scanning. The Dutch startup is currently implementing this technology at retail and engineering. In the near future, they plan to focus on security, automotive and payments as well. Notably, TicTag has already raised €300,000 from a group of informal investors, HighTechXL and Greven Investments.
Digitalising old-fashion stamp card
With the new solution, retail companies won’t have to create an app. They simply just have to connect via the Stampwallet website. There, they will create their own stamp card which will then be registered in the Stampwallet app.
On the other side, TicTag will be providing a physical stamp that allows digital stamps to be given to the customers. Each stamp has 5 unique points that are ‘felt’ and recognized by a touchscreen which will allow Stampwallet to know which shop or employee stamps and awards these in the Stampwallet app. Plus, it works on all smartphones so it’s pretty convenient.
What makes this a great idea?
This year, Kobie Marketing did a survey regarding customer loyalty and rewards programs. Out of the 1,000 customers, 26 per cent said they won’t join a loyalty program if companies require too much information from the shopper, or the enrolment process takes too long. Another 22 per cent said they won’t join if it seems that it will take too long to earn and redeem points.
According to Stampwallet’s CEO Wouter Meeuwisse, it provides the same experience as an old-fashioned stamp card but with all the advantages of a digital solution, making it more convenient. In addition, given that the technology works on the website, enabling us to develop new solutions that will increase the user experience of our platform.
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