Videoplatform Autheos has secured a ‘significant’ amount of funding to expand its services. The money comes from investment firm Holland Venture and US investor Guy Bradley. How significant the new investment exactly is, has not been made public. However, as Holland Venture typically invest in the multiple million euro range, we believe this deal to be as signifcant as Holland Venture’s previous investment in Relay42.
Video is the new black
Autheos is an Amsterdam based startup that was founded in 2012. The company promises ‘many-to-many syndication of video’. That means syndicates product and brand videos for e-commerce businesses. Publishers can automatically deliver their product videos to e-commerce platforms worldwide through Autheos. For webshops this makes it easy to implement videos to push conversion up. Among them are sites such as Bol.com, Wehkamp, Nextail and ECI. Within the Benelux region, Autheos has over 70 percent market share.