The global virtual fitting room market size was valued at $2.44B (approx €2.08B) in 2019 and is projected to reach $10B (approx €8.5B) by 2027, exhibiting a CAGR of 20.1% during the forecast period.
Due to the COVID-19 outbreak, the footfalls at the physical stores have been reduced substantially and sales have dramatically declined. Most consumers favor online shopping, resulting in a strong demand for e-commerce platforms. This, in turn, is expected to increase the growth of the virtual fitting room market size.