Swedish fintech giant Klarna, which raised $639M last week, has today announced the launch of their new Comparison Shopping Service (CSS) in 21 markets. The company claims, with this development, it will enable its partner retailers across Europe to increase customer reach, save budget for advertising spend, and drive traffic from high shopping intent consumers.
In addition, the Klarna comparison shopping page will also provide new opportunities for brands to reach browsing consumers with their products.