After Canadian cloud-based point of sale retail innovator (what a mouthful) Lightspeed purchased Dutch startup success story SEOshop last November, the company has now revealed what their joint future will look like. Lightspeed CEO Dax Dasilva and SEOShop founder Ruud Stelder, now head of the European head office in Amsterdam, revealed their new “lovechild”: Omnichannel. Like proud parents, they announced the arrival of this brand new product, which has sprung from their merger roughly nine months after the acquisition.
“Holy Grail for retailers”
Needless to say the chiefs of the cloud-based company are on cloud nine right now. The Lightspeed-leaders are bullish about the potential of their Omnichannel, which is a blend of SEOshop’s online focused retail software and Lightspeed’s offline focused payment software. Dasilva describes it as no less than “Kind of the Holy Grail for retailers”. Stelder adds a few bold statements as well: “By combining the online expertise that SEOshop has and the offline expertise that Lightspeed has, you really have the best of both worlds. With Lightspeed we deliver a product that is absolutely unbeatable for any Dutch company right now.”