All the paperwork is done, documents have been signed. Customer feedback provider Mopinion officially secured their first round of funding,. This allows the Rotterdam based startup to expand further into Europe and hop to the USA. How much funding they received is unknown, but a little birdie told us it is something ‘around €500.000’.
Analyze customer feedback
Mopinion provides software that enables companies to collect and analyze customer feedback, coming from websites and apps. They are currently providing their services for companies like Microsoft, BMW, TomTom and Interpolis, as well as several other high-end SME’s. With the funding, they are looking to expand to other European countries. Not only that, USA is also part of the plans. That means they need to grow their team. Mopinion currently has twenty employees. The funding will be used to attract around ten more people to take care of sales and marketing.
Up until this point the founders bootstrapped the entire organization. But their ambition of taking the company abroad led to search for funding. They secured an investment from a group of investors led by Capital Mills, a Dutch investment firm. The amount of money invested has not been disclosed, but the company replied that we should think about ‘something around half a million Euros’.
‘Feedback tools everywhere’
Co-founder Udesh Jadnanansing explains what keeps Mopinion ahead of the competition: “We’re growing rapidly because there’s a huge demand among digital marketeers for software that enables them to derive and obtain useful insights from customer feedback,” says co-founder Udesh Jadnanansing. “Feedback tools are mushrooming everywhere. They have the disadvantage that they primarily focus on collecting online customer feedback. We think it should be much easier for companies with a digital focus to quickly derive and obtain useful insights from large amounts of feedback.”