The rapidly growing online delivery service SuperBuddy has closed a €1M funding round. The startup from Zwolle has been active for quite some time now, delivering groceries in Zwolle, Utrecht and – in cooperation with Albert Heijn – in Rotterdam. The deliverers are part-time employees who receive their assignments through an app. Subsequently, they do the shopping in supermarkets just around the corner. This makes SuperBuddy’s supply more local and diverse with traditional delivery services.
The center pillars
SuperBuddy is based on three central pillars. First, there are the retailers. Because of SuperBuddy, they can provide a turnkey e-commerce solution, earn more money and have more happy customers. The deliverers, who are logically called “Buddies”, are the second pillar. They are actively engaged and earn money for their work. The third and last center pillar of SuperBuddy is, of course, based on the customers themselves. These people are relieved from having to go out and get groceries. And for some people, this is even essential, as they may not be physically able or have the time to go out. With the help of SuperBuddy, the groceries are delivered at customers’ homes within two hours.