It did not start with a Eureka moment. There is this assumption that all startups are built based on a lightbulb moment. For Joost Brugmans, Orderchamp does not originate from a lightbulb moment. It was, instead, built on multiple years of exploring culture and understanding business. From a student exchange programme that landed him in NUS Singapore to working for a US-Canadian company, all these life events led to him starting Orderchamp together with his co-founders.
Culture at the centre
Right off the bat, Brugmans tells Silicon Canals that culture was the biggest learning for him during his visit to NUS for a student exchange programme. He is modest enough to say that he was mediocre at best in most things while his Asian peers were working way harder. This culture, which is common across all Asian countries, Brugmans says, inspired him to build something that allowed people to push the boundaries and, in the process, eliminated tech boundaries.