Rotterdam-based Spotler Group, a leading European marketing technology company, announced on Tuesday, August 1, that it has acquired Dutch-based Shopping Minds B.V., a cloud customer data platform that specialises in personalised e-commerce experiences.
The financial terms of the deal have not been disclosed.
Spotler Group says the strategic move showcases its commitment to investing in the Commerce Experience Platform (CXP) category, enhancing its existing capabilities in website personalisation, product recommendations, merchandising, and customer insights.
Spotler Group’s CEO, Lee Chadwick, highlighted the strategic acquisitions’ value in managing first-party data and offering retailers engaging online retail experiences.
“I’m excited by this modular product offering we are building with these strategic acquisitions,” Chadwick says.
“This technology, combined with the talent of the Shopping Minds team, will bring to both our existing customers and the new brands that are approaching us to deliver these solutions today,” he adds.
Founded in 2015, Shopping Minds B.V. has successfully served clients like Etrias Group, SNP Natuurreizen, and Bax Music, offering them practical and privacy-conscious ways to deliver personalised commerce experiences. The company addresses the market gap by providing a practical cloud solution to help its clients to gain insights and deliver personalised experiences while prioritising customer privacy.
This latest technology acquisition complements the Spotler Group’s existing portfolio of digital marketing and communications technologies, which includes Spotler, Tripolis, Squeezely, Pure360, Flowmailer, Sooqr, and OBI4wan.
Christian Vriens, Manager of Product Development at Shopping Minds, expressed excitement about joining the Spotler Group.
“It’s a great step for our team to become part of the Spotler Group,” Vriens says.
“We have a complementary vision for the future shopping experience, we already have existing integrations, and we are looking forward to working together and delighting our customers,” he adds.
With the acquisition of Shopping Minds, the Spotler Group strengthens its position in the personalised e-commerce market by integrating a powerful cloud solution that empowers marketers to gain valuable insights and create targeted omnichannel shopping experiences.
Together, these brands serve over 4000 customers across 15 countries, delivering more than 18 billion messages annually. With its focus on simplifying the complexity of multi-channel marketing, sales, and customer service, the Spotler Group stands as a European leader in the rapidly expanding marketing technology sector.
This expansion comes on top of their previous acquisitions of Squeezely and Sooqr, further strengthening their expertise.
“Squeezely set out to improve personalised experiences in e-commerce,” says Tim Hoefnagel, Managing Director of Squeezely.
“Joining forces with our new colleagues at Shopping Minds accelerates our mission as our teams will put their minds together and pull from our wealth of experience in the personalisation space to keep building on our world-class solutions for e-commerce companies,” Hoefnagel adds.