It is a dog eat dog world: online food delivery service Takeaway.com, best known for its brands thuisbezorgd.nl and pizza.be, has announced it has consumed the Dutch and Belgian businesses of their competitor JUST EAT plc. With this tasty takeover Takeaway.com further solidifies its position in the Benelux. The food firm has plans to expand further into Europe, but in a lot of other countries JUST EAT is still the market leader.
€22.5 million meal deal
For Takeaway.com, the total cost of consuming JUST EAT’s Benelux businesses will come with a bill of €22.5 million payable in cash. Eighty percent of this was paid straight away while the remaining twenty percent is to be paid six months after completion. At this point it is not known whether Takeaway.com will leave a tip.