Food delivery startup Thuisbezorgd (internationally going by the name Takeaway.com) ditches its activities in the UK market, as its competitor Just Eat takes over business there. This follows a recent buyout where Takeaway took over the Benelux business of Just Eat, which makes it look like a countryswap between the two major food delivery startups. According to Just Eat however, both deals have nothing to do with each other.
No profits in Britain
According to Takeaway, the parent company of Thuisbezorgd, their activities in the UK weren’t growing as fast as necessary. To make it profitable would require more heavy investments in marketing. The company thought it would be better to sell their British business and focus on the European mainland.