If you misplace your pair of glasses or run through your contacts, you’ll need a new eye prescription. This results in an often-delayed visit to your eye doctor. Dutch startup easee is changing that with its online (personalized) eye test. Launched in 2016 with its head office in Amsterdam, the startup recently partnered with Ace & Tate, a stylish online-first eyewear brand to help customers with online eye testing and purchase of prescription eyewear.
Disrupting an age-old industry
Getting your eyes tested and buying contacts/eyeglasses has always worked the traditional way for last 100 years, that is you book an appointment with an optometrist followed by an arduous process of an in-person visit.