London-based healthtech startup, Elvie, which develops smarter technology for women, today announced a $42 million (€37.5 million) Series B led by IPGL and supported by Octopus Ventures and Impact Ventures UK. As per the company press release, the new round of financing will accelerate Elvie’s research and development efforts, as well as growing brand awareness and distribution for its products including Elvie Pump and Elvie Trainer across the Americas, Europe and Asia.
Elvie Trainer and Elvie Pump
Founded in 2013, Elvie’s first product, Elvie Trainer, is an award-winning app-connected Kegel trainer that helps women strengthen their pelvic floor using fun, five-minute workouts with real-time biofeedback. Last year, the femtech company launched its second innovation, Elvie Pump, the world’s first silent wearable breast pump, which creates an entirely new pumping experience that offers women complete freedom and mobility.