Over the past couple of years, one of the biggest emerging buzzwords in e-commerce is personalisation, which can be prohibitively expensive for a company starting from scratch. Eindhoven-based tech startup Expivi wants to create something that is accessible and uses 3D and Augmented Reality (AR) as a way to personalise the shopping experience.
Founded in 2017 by Babak Mohammad Mirzaie, Jur Rademakers, and Siamak Mohammad Mirzaie, Expivi is a simple-to-use cloud-based platform that revolutionises online shopping practices. It’s an interactive and visual platform which generates an immersive shopping experience with the help of instant 3D configurations and AR (augmented reality). In 2019, the Dutch company also secured a multimillion investment from Scholt Group to further accelerate international growth. Recently, Expivi’s co-founder Babak Mirzai spoke to us about their journey.