Optimising the website to generate leads sounds very simple, isn’t it? Unfortunately, it is not as simple as adding a plug-in to Google Chrome. In this case, a more strategic and adaptable approach is needed to drive more sales. And here’s where Helsinki-based martech company Leadoo Marketing Technologies fills the gap.
Founded by Mikael da Costa in 2018, Leadoo is on a mission to increase sales and marketing results by creating meaningful engagement between companies and their customers.
Raised €5M funding, entering the Netherlands
Recently, the Finnish company has secured €5M funding in just two weeks through crowdfunding company Springvest.
The funding round was also backed by the current venture capitalist Open Ocean. Notably, this is Springvest’s second-largest funding round of all time, claims the company.
“Investors’ interest towards Leadoo MT was exceptional and even large investments were excluded in the oversubscription situation,” says Päivi Malinen, CEO of Springvest.
“There was significant interest from portfolio companies already familiar with Springvest which helped achieve investments in record time, despite Leadoo working with Springvest for the very first time,” Malinen explains.
The martech company is planning to invest in strengthening its product and expanding to new markets including the Netherlands.
Offers personalised alternative solution
According to the company, traditional websites have either poor or no conversion points, and it offers a highly personalised alternative solution.
The Finnish martech develops chatbot solutions – Inpage bots, Chatbot, Visualbot, and Callbackbot, to help companies convert more sales or leads from their websites and through digital advertising.
In fact, the website visitor wants to find a solution to their problem, and by helping them, the probability of converting a visitor to a customer is always higher.
“Key pillars for Leadoo’s rapid growth to date have been an easy-to-understand and effective product, a scalable and efficient sales model, distinctive product positioning and development in a way that differs from competitors,” Mikael da Costa explains.
Serves 700 clients
At present, the company has 700 clients, including Samsung and SKyTV, and has generated recurring revenue worth €3M so far.
“We are positioning our product more strongly as a conversion platform, which also means diversifying product development to deliver on this product promise. We are about to enter the Dutch market next and launch operations already in the first quarter of 2021” da Costa says.