Yellow, a newly established venture capital firm, has recently launched a €30M fund dedicated to pre-seed investments in Europe.
Founded by Adam Lasri, a former investor at the renowned Venture Capital firm Atomico, and Oscar Pierre and Sacha Michaud, the founders of Glovo, Yellow aims to support early-stage startups in Europe with a special focus on France and Southern Europe.
While the fund’s scope is not limited to any specific industries, Yellow is particularly interested in both B2C and B2B ventures that show promising growth potential.
With ticket sizes ranging from €200,000 to €500,000, Yellow aims to actively collaborate with other European VC funds, rather than taking a lead position in funding rounds.
Yellow: Supporting founders in Southern European markets
One of Yellow‘s key objectives is to support founders in expanding their businesses into France and key Southern European markets, including Spain, Italy, and Portugal.
Historically, these regions have been underserved by Venture Capital support, making it challenging for startups to access the resources they need to thrive, claims the VC.
The VC aims to bridge this gap by leveraging its expertise, network, and deep understanding of the local markets.
The firm aims to provide valuable guidance and assistance in areas such as talent support, navigating regulatory landscapes, and facilitating introductions to larger enterprises.
Yellow received funding from prominent family business entrepreneurs in Southern Europe and over 12 unicorn founders of successful European tech companies.
In a challenging global fundraising environment, Yellow closed 100 per cent of the fund within a few weeks of fundraising due to strong investor interest.
The VC has already made two stealth investments in the past month, supporting ventures in both Paris and Barcelona.
The new VC currently operates in Barcelona and Paris, with the addition of professional investor Victor Navarro. Victor has been covering Southern Europe for Spain-based fund KFund and is based in Barcelona.
The team will also be expanded with a new member who will be joining them soon in Paris.
Adam Lasri, co-founder of Yellow says, “It is great to collaborate with both Oscar and Sacha. We have known each other for years and I have seen firsthand how supportive and engaged they have been with the more than 30 founders they have backed over the last few years. We now have joined forces to formalize that commitment through Yellow, and we are excited that the kick-off of the fund has been met with overwhelming interest by investors.”
“With me based in France and Oscar and Sacha’s strong ties to not just Spain, but also across Italy and Portugal, we see Yellow well positioned to support founders from the region and those looking to expand there and help unlock the region’s full potential,” adds Lasri.