Contentsquare is an AI-powered digital experience insights platform that helps businesses understand how and why users are interacting with their app, mobile and websites. Using behavioural data, artificial intelligence (AI) and big data to provide automatic recommendations, the French startup offers its client an analytical report about the impact of their actions, and make fast and productive data-driven decisions to optimize the customer journey.
Recently, the Paris-based company has raised a staggering amount of €52.5 million in Series C funding from existing investors. They included Eurazeo, Highland Europe, Canaan Partners, and the Italian VC H14. With the latest round of funding, now the startup has raised in total, around €107 million since 2016.
Where will be the funds applied?
Contentsquare intends to redirect the new funding to speed up its international development, as well as strengthen its R&D, especially in predictive AI. Jonathan Cherki, founder and chief executive officer of Contentsquare stated, “Since 2015 we have been growing between 100% and 150% a year, and our ambition is to achieve equivalent annual curves in the next few years, with the aim of becoming the world’s number one UX analytics company.”
Cherki also added, “We’re also going to recruit 150 new talents to grow the US and our existing markets, but also to penetrate new areas like Asia, South and North Europe, and the Middle East, and develop more partnerships everywhere.”
Apart from Paris, the company already has offices in New York, London, Munich and San Francisco, and has around 320 employees.
Found in 2012, Contentsquare also has ‘Autozone’ feature which replaces content tagging and tag configuration with automatic element identification, thus allowing the company to automatically recognise different page or app elements and therefore track changes more easily to feed into the aforementioned AI engine.
Two new solutions unveiled lately
Recently, Contentsquare unveiled two new solutions for users — CS Live, which provides the company’s clients with a way to immediately identify consumer metrics on their websites without the need for a dashboard. And, the second, AI Alerts which is the company’s new monitoring system that enables businesses to discover and respond to improvise customer engagement without manual effort.
Contentsquare is used by digital, content, product, analytics, acquisition, IT and UX teams inside numerous companies. Its clientele includes Walmart, Samsung, Sephora, Tiffany, LVMH Moët Hennessy Louis Vuitton, AccorHotels, Goldman Sachs, Avis, GoPro, Ikea, Nissan and others.
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