Paris-based Sorare is a global fantasy football game where managers can trade official digital cards. According to the company, it is on a mission to unlock people’s football fandom online. In a recent development, Football superstar Gerard Piqué and ex Coca-Cola VP Emmanuel Seugé – through his fund Cassius Family – are investing €3M in Sorare as a seed extension. This brings the total seed to €7M.
The winning strategy
According to the company, “Fans no longer want to just consume football entertainment, they wish to participate in new and exciting ways. Gerard Piqué has been at the forefront of reimagining these new paths with Kosmos and now with a strategic investment in Sorare.”
As part of this investment, Piqué will join Sorare’s board as a strategic advisor, together with existing board members Christian Miele, co-founder Nicolas Julia, and co-founder Adrien Montfort.
“With Gerard on board, we’ll be working together to onboard the top 20 leagues in the world. Gerard’s investment will help us expand our global presence to reach more football fans around the world,” Sorare mentions in a blog post.