German cloud pricing software startup Price f(x) attracts €25M for growing its SaaS platform

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Cloud pricing software company Price f(x) has secured €25 million Series B funding in a round led by Digital+ Partners and Bain & Company. Besides, Series A investors including Prague-based Credo Ventures and London-based Talis Capital has also participated in the round. The company will utilise the funding in the expansion of its SaaS platform and development of new product specially-designed for SME (small and medium enterprises) market space.

The Founding Partner at Digital+ Partners, Axel Krieger stated, “They have built a world-class product, driven by a relentless customer focus, and we believe they are set to become the global market leader in pricing software. We are proud and excited to co-lead this round with Bain & Company and support Price f(x) in this next stage of growth.”

Price f(x) – a global leader in SaaS pricing and CPQ solution

Price f(x) facilitates enterprises with a customised SaaS (Software-as-a-Service) solution enabling seamless price optimisation, management and CPQ (Configure-Price-Quote) based on the trend in native cloud architecture.

The company serves more than 80 multinational, blue-chip B2B and B2C clients including Robert Bosch, Iron Mountain, Sonoco, Owens-Illinois, and SchneiderElectric. Further, Price f(x) has partnered with global technology, consultancy and integration providers including Deloitte, PWC, Bain & Company and SAP for offering efficient price management and enhanced customer experience to its clients.

Established in 2011 by Christian Tratz, Marcin Cichon and Martin Wricke in Munich, Price f(x) has now grown across continents and maintains offices in San Jose, CA, Chicago, IL, Prague, Ostrava, Brisbane and Zurich.

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