The COVID-19 has fundamentally changed the way we all shop. With brick-and-mortar stores closed in various parts of the world due to the pandemic, millions of consumers shifted online, driving a massive spike in e-commerce sales.
However, to fuel footfall into bricks and mortar stores again, NearSt, a London-based startup developed a platform that’s designed to connect products in local shops directly to Google.
Backed by Google, the UK startup enables small businesses to expand their reach by listing live in-store inventory and feeding it on the internet, enabling users to buy desired products and items locally from real shops.
Raised €2.2M seed funding
Recently, the company raised €2.2M in seed funding from the Grosvenor Group, retail specialists True Global, consumer tech specialists YYX Capital and Moscar Capital.