Flo-Bro, a Dutch-Czechian startup that battles plastic pollution all over the world, has recently launched a Kickstarter campaign. After twelve months of development and five prototypes, the company devised the first universal and portable water filter for travelers, effectively fighting plastic bottle pollution. Earlier, Flo-Bro won first prize in a startup competition, enabling them to bring the finalized product to the whole world.
The birth of the idea
Co-founders Radek Oborný and Robin Rijnbeek thought about the concept of their now finalized product while traveling through South-East Asia. Here, they encountered the effects of plastic bottle pollution first-hand. Rijnbeek stated the following on these experiences: “We noticed that every traveler we encountered used four or five plastic bottles of water per day. Even natives used plastic bottles, as it is one of the only ways to get clean water in these areas. Luckily, my partner Radek Oborný worked at a water purification company at the time, and therefore we could easily get a water filter for our travels. However, we knew we were part of a small minority.”