In a recent development Helloprint, a printing service platform from Rotterdam, The Netherlands has inked an agreement with leading Dutch bank ABN AMRO to finance its growth. With this move, the online print service has stepped into a long-term partnership entailing a multi-million euro investment. However, neither the company nor the bank has issued any statement regarding the exact figures.
To support rapid growth ambitions
According to the company, the investment will be used to fuel the growth in Europe especially in Denmark, Sweden, Portugal, Austria and Poland. Furthermore, this new investment provides Helloprint with significant funding and access to multiple strategic advantages to support its rapid growth ambitions.
Notably, HelloPrint already is active in The Netherlands, Belgium, The United Kingdom, France, Spain and Italy and offices in Rotterdam and Valencia. Back in 2016, the scaleup received its first €3 million funding for expansion. Till date, the Dutch company has raised more than 60 million euros of funding from its investors. These investments will be spent for the benefit of the customers and in increasing the specialized print producers connected to the Helloprint system.
Helloprint – Heads up!
Founded in 2013 by Hans Scheffer, Marco Geeratz and Michael Heerkens, the online print platform let’s print producers sell their products to customers instead of producing anything themselves. This way, the print producers need not be bothered about customer acquisition, artwork and payment process.
Huge customer base!
More than 500,000 customers use the platform for ordering print materials ranging from promotional materials to printed corporate clothing, promotional gifts and much more. Offering the largest print and merchandise catalogue in the world, the company has a connection to over 300 worldwide Print & Merchandise providers and 200 logistic partners with massive 1,000 product groups.
Uses in-house technologies!
The company employs PRINTMATCH technology in a bid to make the product and pricing standardised. Additionally, Helloprint uses Smartspy price-management and spider technology to defines the price of the products based on the online print world. The Dutch company mines its own database, tracks orders, keeps an eye on the web for search term fluctuations and tries to tweak the same for the best result.
Data – Real investment!
With the new financing, Helloprint will continue to focus on the development of the e-commerce platform especially the usage of large amounts of data. “Our business model focuses on connecting European print producers who offer their print products to our customers through our platform,” says Scheffer.
He further added, “The data that we collect with this and that we have collected over the past 6 years provides valuable insight into customer behaviour and contributes to making smarter choices on both the customer and supplier side. Our focus in the coming period will, therefore, be on further strengthening that platform and the smart technology in the heart.”
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