Hootsuite, a social media management platform, has announced the acquisition of Sparkcentral, a Belgium and New York-based startup offering customer service software. However, the financial terms of the deal were not disclosed.
“Brands and organisations must grow their digital capabilities to connect with their customers on the social and messaging platforms their customers use, not the other way around. These customer engagements need to seamlessly connect into the brand and organisation’s workflow across all customer-facing departments—marketing, sales, customer support, finance, etc.,” says Tom Keiser, CEO, Hootsuite. “With Sparkcentral joining Hootsuite, we enable brands of all sizes to create a holistic, agile, and effective experience for their customers.”