Doing a demo of your product in an investor pitch (or any pitch for that matter) is a powerful tool, if done right. After all, having a convincing product proves to investors that you have a strong team that can turn ideas into reality. These are tips Ozz Häkkinen and I discussed in Episodes #012 of Startup Milestones (available on iTunes, Android or YouTube). Ozz raised €2.700.000 for his startup Futurefly using these methods.
Use the right device
“When you present a mobile app, never ever demo it on a TV. You want to show your application natively off the device that it is intended to be on, with a touch screen, on the phone or tablet – and give it to people to try”, says Ozz, who has done demos of his mobile app Rawr Messanger hundreds of times. In his previous job working for game company Remedy Entertainment he did demos of console computer games – in which situation he would of course use a TV to demo. But again, he would make sure to give the demo the perfect appearance: for instance, he and his team would create a list which would list the perfect color settings for every TV set imaginable. So wherever he went to do a demo, he could set it up for maximum effect. Wham!