In our series of pitch tricks so far, David Beckett has already explained us how to prepare and how to open your pitch. This week’s topic has more of a constructional character. Shaping and building your pitch into an easy-to-listen-to and well structured story can be quite of a challenge. Here are some handy insights from the Pitch Guru of Amsterdam about the best way you can structure your story and deliver a totally top-notch pitch!
Doing it wrong
‘There-are-eleven-things-I-would-like-to-tell-about-our-product, you-can-see-them-on-the-slide’. That not only looks horrible written down, it is also not really exciting to listen to. Unfortunately, there are a lot of people who talk and explain like this. No air between their words and slides full of ‘bullet points’. According to David, such information-bombs and the human brain are not compatible with one another. ‘Our brain goes like: ‘ Oh my God, do I really have to listen to 11 things? And remember them? I haven’t got time for that!’ Over-explaining is another common mistakes in pitches. When given too much detail about the product, the audience will switch off.