Breedr, a productivity and marketing platform that’s transforming the livestock supply-chain has raised £2.2 million (€2.6 million approx) in a seed funding round led by London-based LocalGlobe, along with participation from Mons Investment and a number of angel investors including Ian Hogarth, Darren Shapland and Jonathan McKay.
In addition to the funding, Breedr has been given a reward from Innovate UK, the U.K.’s innovation agency, to lead a consortium developing a “Smart Contracts” system for the meat and livestock sector.