Pabbl has had difficult times, but in the last couple of months, the lock-screen advertising app from Amsterdam is flourishing. The startup has recently raised €500.000, increasing the total amount to almost €1M. More than 50.000 Android users have already downloaded the app. Last but not least, Pabbl won the Accenture Innovation Awards 2017 in the Social Voting category, legitimising the company even further. We talked to Bas Gerritsen, co-founder at Pabbl, about the startup’s latest achievements and their plans for the upcoming future.
Getting rewards with your personalized lock screen
Did you know that every smartphone user unlocks his or her phone at least 150 times per day? Pabbl utilizes mobile lock screens to bring customized advertisements to users in a fun way. Every time they open their lock screens, a new ad, weather update, article or wallpaper will appear. These are tailored to the user’s interests, making sure that the mobile lock screen remains as personal as ever. Eventually, users will be able to get free discounts and products in Pabbl’s online shop. It creates an incentive to keep using Pabbl’s application.