Mozo Bank used equity crowdfunding to raise 1 million Pounds in 96 seconds in the UK. Platforms like Symbid and Seedrs are also available to startups in the Netherlands. The crowd invests – you give up equity of your startup. Nathan Rose, author of the newly released book “Equity Crowdfunding: The Complete Guide for Startups and Growing Companies”, shared insights he gained from researching 20 startups and their equity crowdfunding campaigns. You can hear the full interview on the podcast – here are some key takeaways.
As with any fundraising, you should also plan your equity crowdfunding campaign “backward”: when do you need your money to be in your bank? “Plan for two to three months”, says Nathan Rose, who analyzed successful campaigns across Europe and beyond. Depending on the momentum you want to build leading up to the launch of your campaign, you will need to plan for even more time – see next paragraph.