In general terms, we all have a reputation by default! In other words, what people say about you when you are not in the room is what we’re known for. This is what you call as personal branding. The so-called personal branding is an integral part of every executive that needs to be enhanced continuously. The executive branding, on the other hand, makes use of marketing techniques to strengthen and give credibility to your personal brand that includes your attributes, vision, and passion.
However, the likelihood of developing your own personal brand can be tiring, which is why so many executives turn to outside sources. However, Elon Musk, founder of Tesla and SpaceX, built an epic executive branding for himself without any advertisement. For multiple years, Tesla and SpaceX CEO is the most admired tech leader.
Musk is known for his innovative and risk-taking abilities looking to colonise Mars, build a transportation fleet that can cover 300km in just 10 minutes, and much more. It’s worth mentioning that names like Elon Musk, Jeff Bezos and others are often discussed at dinner tables across the world.
The C-level executives who are neither billionaire nor building rockets can learn a thing or two from Elon Musk. We have jotted down the transforming branding lessons one could learn from Elon Musk.
Know when to apologise!
High-level executives need to learn how to effectively own up to mistakes made either within the company or due to a personal failure. During a post-earning conference call, Musk became impatient with two Wall Street analysts and rebuked them. However, in the next meeting, he gave an authentic apology to the analysts admitting he was wrong.
Leaders don’t forecast the future but offer solutions to real-world problems. Elon Musk is one such tech leader who is willing to put himself out there in the field to propose his viewpoint and solve problems. Universal basic income for everyone, underground network to avoid traffic congestion are some of his solutions.
Stick to the mission!
“If something is important enough, you should try, even if the probable outcome is a failure.” -Elon Musk. According to Elon Musk, his primary focus is developing technology that best serves humanity. He has achieved icon status among the Millennial generation due to his work on renewable energy and investing in the world’s future. He sticks to his vision and mission, no matter what!
Elon Musk knows how to keep his followers engaged and entertained in social media. His way of adding a personal touch to the brand’s social media marketing strategy makes it more relatable. It indeed encourages the audience to see you as more than just another brand.
Main image credits: SpaceX
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