In general terms, we all have a reputation by default! In other words, what people say about you when you are not in the room is what we’re known for. This is what you call as personal branding. The so-called personal branding is an integral part of every executive that needs to be enhanced continuously. The executive branding, on the other hand, makes use of marketing techniques to strengthen and give credibility to your personal brand that includes your attributes, vision, and passion.
However, the likelihood of developing your own personal brand can be tiring, which is why so many executives turn to outside sources. However, Elon Musk, founder of Tesla and SpaceX, built an epic executive branding for himself without any advertisement. For multiple years, Tesla and SpaceX CEO is the most admired tech leader.