The news of the outbreak of the coronavirus made entrepreneur of Wooden Amsterdam, Wieger Josemans, change course immediately. As the supplier of sustainable quality products had always relied on 70 per cent of the revenue coming from physical sales via retailers and wholesales, the switch in focus to e-commerce was inevitable. Last year Josemans managed to turn the numbers around; by changing strategies, 70 per cent of the revenue was generated by e-commerce, which has lead to an 85 per cent overall growth of the company.
The first step Josemans made was ensuring that the online team got to work full-time on optimizing the webshop. As the site was built by Josemans himself in 2016 and didn’t evolve with all the latest web-developments, this was easier said than done. Clear routing, a usability boost, higher speed, and the ability to handle large numbers of visitors: all crucial aspects to handle to ensure survival.