You can prepare like a pro, structure your pitch to the fullest and come up with fantastic slogans, but if your personal motivation and spirit won’t shine through in your words, your message won’t get delivered. In this edition of Pitch tricks, David Beckett explains why it is important to talk from your heart instead of your head, in order to boost up your own energy and that of the people around you. People who talk about their passion are attractive, positive and inspiring.
Doing it wrong
Did you ever listen to a presentation in which you heard a lot of good things, but none of them really stood out and everything was told on a same level? The problem here is that you probably couldn’t see that the pitcher was particularly involved himself. Pitchers usually follow some kind of pattern but what they sometimes lack is the knack to make you feel why they bother themselves. They don’t tell their audience why they are so caught up with a certain problem, solution or idea.