When asked what’s the funniest Dutch startup name, Poopy Cat, a startup that “aims to radically change the pet industry, surely tops the list. The company behind it, Poopy Pets, announced today it was scooped up by IJsvogel Groep, the largest pet supplier and owner of two large retail chains.
Subscription service for litter box
Poopy Pets was founded in 2013 by Thomas Vles and Rick Passenier. Vles was cleaning the litter box for his own cats when he conceptualized the idea for a disposable cat litter box. After teaming up with Passenier, the startup launched a subscription service for litter boxes. Other products followed suit, among others the Landmark playhouse, which got featured by Oprah Winfrey.