Planning to cook a delicious meal? Won’t it be perfect if the right ingredients, in the right proportion, get delivered to your doorstep? Well, that’s what the concept of ‘Recipe Box’ is all about. In the past few months, the Recipe box industry has witnessed an unprecedented surge in demand driven by lockdown and other restrictions due to the COVID-19 pandemic. Amid the crisis and shutdowns, this sector emerged as one of the few winners.
Gousto, the London-based recipe box provider, has seen a dramatic increase in orders, as customers are increasingly dependent on food delivery services since the outbreak of COVID-19. Recently, the company has secured £25M (approx €28M) from existing investor Perwyn and BGF, at a valuation of over $1B.